11 Hot Tips for a Successful Door Hanging Campaign!

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11 GREAT TIPS FOR YOUR DOOR HANGER CAMPAIGN

Think of the front of your door hanger almost as an outdoor billboard - the back as a print ad.

Keep the front bold and simple - one big idea, one dominant picture with a 'call-to-action' selling line in 5-7 words or less.

Keep body copy on the front short and sweet. Save details for the back.

	Use bold lettering and bold colors with lots of white space.
	Make the front so compelling, it motivates the consumer to turn it over to read the details.
	Make sure your offer is strong - genuinely appealing and unusual.

Sweeten the deal with a premium that the consumer can receive by acting ASAP.

Use a specialty feature, i.e., a scratch-off or a response card, to heighten interest and encourage involvement.

Make it easy to respond: focus on one thing the consumer needs to do to fulfill the sale, i.e., make a quick phone call.

Prod the consumer to act now by setting a deadline.

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