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Which
do
you think
will get noticed in today's
cluttered mail box
a full color postcard
like the one to the left
or
a
plain white envelope?
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The
use of postcards should be a strong device in your marketing
strategy. They are extremely effective, low in cost and available in
quantities large and small. Perfect for real estate brokers, agents
and marketing professionals looking for measurable results.
A cost
effective solution when you need to stand out from the crowd.
Perfect for announcements, retail sales events, customer service
reminders, and more.
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What Makes a Post Card Campaign Successful?
The postcard is an extremely useful and versatile
marketing tool but before you jump in you need to have a couple of things
in place.
 | First, you need a marketing plan that
incorporates prospecting, follow-up and sales strategies. Post cards
can be used for all three elements.
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| Second, you only have a few seconds to grab your reader's attention.
So your offer needs to be irresistible. don't use post cards or any
direct mail as a billboard ~
it is a RESPONSE MEDIUM
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| Third, make it easy to respond. Include your phone, fax, web site,
email and mailing address. |
Here are several different ways you can use the power of post cards in
your marketing arsenal - Anniversary, Announcement, Ask for Appointment, Birthdays, Bring a
Friend, Build a Mailing List, Call for Volunteers, Catalog Requests, Coupons,
Customer Follow-up, Holiday Greetings, Invitations, Joint Venture,
Newsletter, Order, Promotion, Qualifier, Regain Lost Customers,
Relationships, Reminders, Sell Sheet, Special Gifts, Special Event,
Special Offer, Stay in Touch, Survey, Tickler, Thank You, Visit Store,
Web-Site, and many more...
Call us for help on your next project at
866-214-9479 |
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